A concept redesign turning a slow, text-heavy roofing site into a fast, mobile-first website built to book estimates.
The original concept site was slow, difficult to read on mobile, and gave visitors no clear way to request an estimate.
A cluttered homepage with small text, no clear service pages, and a contact form buried at the bottom of the site.
A modern one-page-to-multi-page structure that leads visitors straight to services, service areas, and a simple estimate request form.
Clean navy and white palette with bold imagery placeholders, large tap-friendly buttons, and clear service categories.
Rebuilt with a component-based architecture, optimized images, and semantic HTML for fast, accessible rendering.
Redesigned navigation, larger touch targets, and a sticky call button for mobile visitors.
Optimized images and minimal JavaScript for fast loading on mobile connections.
Structured service pages, local business schema, and optimized titles and descriptions for local roofing searches.
A prominent estimate request form and click-to-call button placed above the fold on every page.